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Consulting + Advisory Work
As a thought leader and consultant in the natural health and functional nutrition worlds, I’ve worked with start-ups and national packaged goods on their brand, marketing and strategy. Whether it’s launching a new product line or a thought leadership strategy, projects have included:
Designing and marketing national nutrition programs
Creating and delivering online nutrition programs
Strategizing and branding for healthy food delivery services
Marketing consulting for new consumer goods and packaged foods
Praise for Alex:
Alex worked with our one of Science’s venture backed startups, mapping out a long term nutritional and audience strategy. Her broad expertise in nutrition and healthy living helped us find the right differentiated food offering, structure our weekly meal plans, identify and select our strategic vendors and hire the right team. Her involvement was critical to the early stages of the company.
Alex is a true professional and it’s been a pleasure working with her. She communicates well and it’s obvious she cares deeply about bringing important health issues to light. She also has an impressive ability to connect with her clients, finding practical and even fun ways to help them recognize and deal with these issues, and make positive changes within their daily routines.
CEO, Stevia First Corp.
Alex helped us to develop and design a national detox diet program for DailyBurn.com. She also appeared on camera as a representative of the diet and brand. I found Alex to be very professional and capable, combining a deep expertise on nutrition and cravings into a comprehensive nutrition framework. Highly recommend.
Alex did a great job for us… I would highly recommend her. We are now following market trends much more credibly. We are in the process of successfully launching a gluten free product line as a result of this discussion.Alex’s mindset allowed our brand to openly discuss the need to not be mad a food trends but to embrace them. This was a major shift for us. Alex spoke to my franchisees is a way that made them understand that we need to embrace outside food expertise. We can tend to have a bit of an inwardly focused viewpoint. She shifted our gaze outward.