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Ever throw out all your makeup? Me too… Better Beauty Buying Guide

Hi, I’m Alex!

If you need a little help to start playing by your own rules, there’s a few ways we can work together more closely.


It happened in a moment of weakness. Last year I visited my dermatologist (this was before my skin cancer scare) and she asked if I was wearing sunscreen every day.


I admitted I wasn’t and she pointed out I had a small brown “age spot” on my right temple…that would continue to grow and darken unless I put sunscreen on daily.


Yikes. Guess it was time for some basic skin care, right? In a rush, and not having eaten lunch that afternoon, I ran into the local pharmacy and grabbed a product my mom had used for years: Neutrogena. 


My mom swore that Neutrogena was “healthy” and safe. See? It even says “Neutrogena Healthy Skin Anti-Aging…” on the label! So I bought it.


After months of using it, I had another skin care scare:

Another doctor said my thyroid was sluggish, and told me I needed to avoid all endocrine disruptors. Those are toxins found in household products, make up, plastics, canned foods and sun screen that mess up your hormones.


So I went into my cabinets to look at my makeup and skin care, just to make sure I didn’t have any evil products lurking. I brought all of my products to my laptop and looked up each one on an independent body showing how safe (or unsafe) our health and beauty aids are.


Here’s the horrible truth I saw:

Do you see that 7?

That’s the WORST rating a product can get, showing it is full of ingredients that aren’t safe.

And I was putting it on my face EVERY DAY.


I quickly looked up all my other products, shampoo, lipsticks, lotions, and my son’s products too – I didn’t want him slathering on unsafe products!


Now about this time I was having major shame:

How could I have NOT KNOWN!?


Well, it just shows how we get sucked into brand loyalty. Because my mom had used Neutrogena, and their product says “healthy” right on the label, I didn’t stop to question if that statement was true.


And sadly, the skin care and makeup industried are very badly regulated.

Over 1,400 chemicals banned or restricted in personal care products by the European Union…


Can you guess how many are banned in the United States?



That means that products created here in the U.S. have to be changed to be safe enough to be sold in Europe. But we Americans still get the toxic version.


I’ve had enough! Too many women are suffering from hormonal disruption, and their bodies are already overloaded with environmental stressors like pollution.

We should feel safe and confident when we put products on our bodies to protect our skin or just bring out our eyes!

So I started to search: after trying e.v.e.r.y product line on the market for both safety and workability, I finally settled on Beautycounter.


This company has everything I care about in every single product:

  • They work
  • They’re safe and non-toxic
  • They cost less than most fancy brands (which are mostly unsafe)


From lip sheer to shampoo, I have loved every single product I’ve used. Very few of the products have any scent at all, and the ones that do are very light with essential oils.


That’s why I’ve decided to partner with Beautycounter as a consultant! They have aNever List” of 1,500 unsafe ingredients you’ll never find in their products!


I know that you and I use between 3-15 products a day. If every product has toxins in them, that’s a boatload of hormone upsetting, possibly-cancer causing stuff getting soaked into our bodies.


And the only thing worse than a toxic shampoo?

A shampoo that doesn’t work.


So I’m officially throwing my name in with Beautycounter, and hope that you’ll join me in their mission to get better, safer products into everyone’s hands.


They’re even using their profits to lobby national legislation to better protect us from those 1,400 chemicals already banned in Europe.


There’s 3 ways to start now:


  1. SHOP A LA CARTE: I make better choices for my health one step at a time. Start your journey to a healthier, more beautiful you by switching to a safer version of your beauty routine by choosing products from ​Beautycounter.


  1. BECOME A Beautycounter​ MEMBER through our ​Band of Beauty​ membership incentive program. This is my customers’ favorite way to optimize their shopping. You’ll start saving big with your first order!

Your $29 Annual Membership Includes:

  • 15% back in product credit to be used on future purchases
  • Free shipping off all orders of $100 or more
  • A FREE welcome gift just for signing up
  • Exclusive product offers
  1. JOIN AS A CONSULTANT AND GET 25% off your own orders and take advantage of the opportunity to earn some additional income by educating others about the skincare industry and how to make safer choices. You’re already savvy about healthy food, and people probably come to you for advice all the time – now you can help them get safer, better skincare, too! All the details are here:


So that’s the scoop!


I’ll be sharing an epic resource soon with tons of summer skincare tips from my friends in the health and wellness fields, so be sure to keep an eye out.


In the meanwhile, let me know if you have any questions!

Just write to: hello (at) alexandrajamieson (dot) com


To your beautiful, glowing health,






P.S. Because I’m now a consultant for Beautycounter, when you order products using my links here I earn a commission. But you know me – I only promote things I’ve used and love, so I’d promote them anyway! 🙂


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