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PSST: Want to work together more closely?


How Goofing Off Will Help Your Work [in 3 easy steps]

Hi, I’m Alex!

If you need a little help to start playing by your own rules, there’s a few ways we can work together more closely.


Ever been so focused on a problem you can’t fix, and everything just seems stuck? 

Feel like you’re on a hellish hamster wheel of your own design, with the inner critic (AKA B!tch Bra!n) yelling “focus, focus, FOCUS!”

It happens to me, too.

Our lives in an upside-down moment of work-school-everything-from-home, our sense of time and ability to prioritize can seem like a wilted flower.

It seems this was the theme of the week with my “Pop Up Coaching” clients (more about this new offering soon!)…

… one “Brooklyn Mom” was so frustrated with her healthy food company that everything she was working on ground to a halt.

…another woman, “Writer Pro” faced with major decisions in every project of her writing business, was stuck in “deer in headlights” mode.

even my husband was so overworked that he was hitting the energetic wall by 2pm every day.

I’ll tell you what I told all of them:

Time to goof off! (with intention…)

To finish tasks and achieve our goals, we’ve been taught that more focus is the solution. 

We rely on to-do lists, calendar reminders, noise-blocking headphones, and sometimes medication to help us concentrate—even though these tactics often don’t help us feel more productive or creative.

The truth, uncovered by my friend and brilliant author Dr. Srini Pillay in his book Tinker, Dabble, Doodle, Try, is that we need a special kind of unstructured free time to help our brains do our best work:

Instead of wrestling all of your brainpower for the 6th hour in a row, try these 3 tips to unstick your thinking and tap into the full power of your creative intelligence:

Tinker with a different idea. Step away from the computer or project you’re stuck with, and use your mind (and better yet, hands) to tinker with something else. This releases your mind to wander from a state of stuckness into a possibility frame of mind, triggering neural connections and new insights.

Dabble in a fun, creative hobby to disrupt your habitual and reactive thinking. It will relax your brain so you can find new solutions to old problems.

Doodling can help you tap into a different part of your brain, where visual and spatial abilities get to play. This helps your brain frequency to “think different” and remove obstacles and create opportunities and grow new inspirations.

The results were inspiring:

Brooklyn Mom discovered a huge burst of energy, finished a project she’d been thinking about for months, and (I think not coincidentally) got a surprise new order for her product! 

I see this happen with clients a lot, and I’ve experienced it in my own business. When we have multiple projects and allow ourselves to move gracefully from one to the other, they get an “energetic breath of fresh air” and often new clients, work, or income magically appears.

The Writer Pro gave herself permission to cut her work day down to 45-minutes, took a long walk, and found the clarity she’d been hunting to craft an important legal letter that had been challenging her for weeks.

My clients often report back that after relaxing into the self-care they truly need, their brain quickly comes up with elegant solutions for old problems, leading to massive breakthroughs in business and life.

My own hubby, who has been juggling a lot lately, took himself on a bike ride, socially distance-visited a friend for the first time in 2 months, and came home re-inspired, excited, and got through a big work project that had been dragging on him for days.

Here’s the truth: your body is the home of your creative soul and spirit. We simply must give ourselves joy, pleasure, rest, and fun – in short, goofing off – so that our brains can get replenished and back up to speed.

I can’t wait to share this new Pop-Up Coaching option with you in the next few days! 

It has absolutely been a game-changing work with Brooklyn Mom, Writer Pro, and the other womxn I’ve been working with in a new, targetted, and powerful way.