Hey, I’m Alexandra Jamieson – you can call me Alex.
I coach women going through big life shake-ups to double-down on self-care, nutrition, and pleasure, and master a positive mindset, to create the energy and peace they desire in their bodies, so they can be resilient, effective and happy in their lives.
I’m done with the body-shaming, nutrition-crazy, upside-down world of health.
I’m done with how our body’s cravings are labeled as bad. You too? Then this is the place for you…
I’m done with diets, the fear we feel around embracing our sensual nature, and the way reality tv makes me feel like I’m a terrible person. (Both for watching and for not measuring up…)
I’m done with a food culture that makes us feel insane, stupid, greedy, or like we don’t deserve what we really want…
…because we have a lot of wants, but it’s hard to feel like we deserve them.
We want energy, love, joy, peace, confidence, connection…
…and we want to love food and our bodies. We want to feel good about our desires, and this is the place to discover, share, and nurture them.
So I’ve created this online tribe, this “clan of the crave bears” as a safe place for sassy folks who want to love living in their bodies NOW, even as they take inspired action to reach new goals.
I’ve been writing this website for over 12 years, because I have a passion for real food, real experiences that make us come alive, and the ways we can start loving our bodies, loving food, ending the war with both, and creating a life that feels awesome.
It’s about my journey through health, my client’s discoveries and successes, and the tools I’ve learned along the way and how they can help you, too…
…because this is quite a journey, this human-body experience.
When I’m not writing blogs that inspire + teach, podcasting, coaching private clients + leading online group health programs, I’m…
- gardening or swinging in my hammock in the rooftop garden in our Brooklyn home (see above)
- cooking and creating new recipes (simple, healthy, yummy recipes, for sure)
- reading books on positive psychology, history, natural sciences, historical fiction, or graphic novels (AKA comic books!)
- learning a new song on my ukulele or watching a great 80s movie with my son
- going roller skating with girlfriends (see below – in my hot pink roller skate!)
If you’re dying to know more about how I got into this passion-profession, here’s more about me:
- I’ve cried on Oprah’s couch:
- I co-created and co-starred in the Oscar-nominated documentary Super Size Me
- I’ve published 4 books: The Great American Detox Diet, Living Vegan for Dummies, Vegan Cooking for Dummies, and the #1 bestselling Women, Food, And Desire!
- I was raised by a master organic gardener/artist-mom, a high school principal dad, and an extended family of artists, teachers, book lovers and do-gooders, I absorbed the socially conscious and DIY energy of my hometown of Portland, Oregon.
- I graduated from the Natural Gourmet Institute (AKA culinary school for healthy hippies) and the Institute for Integrative Nutrition
- I’m Certified in Applied Positive Psychology and a Certified Holistic Health Coach
- Even though I was raised on an old organic farm by health-conscious parents in Portland, Oregon, I was addicted to sugar and did everything I could to feed my craving. As a young adult, after years of addiction, my decades of unhealthy habits brought me to a crossroads: either take the handful of prescriptions recommended by my doctor, or heal my body…
I chose to heal.
With support and education, I found a diet that worked for me and my body. I adopted a vegan diet and lifestyle, and stepped into a life of cooking, teaching, and writing. I detoxed, got clear about my purpose in life, quit the soul-crushing job, said goodbye to the unfulfilling relationship, and rebuilt a life and way of living that inspired me to act, and eat, with intention, every day.
Those early lessons inspired the creation of Super Size Me, and my first book, The Great American Detox Diet.
Now, thousands of clients and four books later, the mission is the same, though the methods have changed a bit:
After 10+ years as a “professional vegan,” my body started asking for meat. Hormonal changes, exhaustion and a stressful divorce welled up as cravings for foods I thought were bad, but I had to honor and listen to what my body was telling me:
The backlash was huge, and in a few days I lost thousands of readers, and quite a few friends. But then a new community started to emerge – filled with people who want a non-judgmental place to discover their best diet, without fear of being shamed. This community here, and on my podcast, The Crave Cast, is now over 50,000 strong, and passionately devoted to their own health, and creating a sane food culture.
This idea of following your cravings to discover what they have to teach you went viral, and has led me to a deeper, richer definition of health and service:
Your body is smart, looking for balance, wants to be healthy, and is telling you what you need in every moment of every day. Sometimes that’s a vegan diet, sometimes that means eating donuts with three generations of family while reconnecting your tribe.
And every time I think about that month in Ohio, I remember why I love what I do:
I get to help people take control of their health – with real food, fun, and inspired action.
No matter what diets you’ve tried, you can have a body you love.
No matter how exhausted you are right now, you can create more energy.
No matter how lost and defeated you feel, you can feel inspired again.
You can wake up in the morning loving your body and your life.
You can find your own natural skilled resilience, natural healing abilities, and the life you dream about.
A life filled with health, vitality, and joy.